Stereoscopes are the second of seven technologies I’ve explored in Prior Art: analog media manipulation and vintage virtual reality.
“The painting and photographs we were looking at reminded me of a museum of photography we saw in Marrakech. Photography had just entered this exotic land and an unknown culture had been communicated to the world. The stereoscopes made me feel just like those Berber tribes experiencing some unknown technology.”
Omid Mirshafiei // Instagram: @sacafotos
“My aunt has always collected quirky antiques, and I remember gently playing with an old stereoscope when I thought nobody was watching. Looking through your beautiful wooden and metal stereoscopes that day with the Egyptian travel pictures made me feel like I was looking through somebody’s old record collection. You could tell from the edges which ones were the most loved.”
Ashlea Mittelstaedt // Instagram: @clarokaysee
“Stereo” viewing is the ability to converge two images from slightly different viewpoints into one image with a perceived depth. Some people are able to view stereo imagery without the aid of a device, though it may cause eye strain and fatigue. A stereoscope is a device that arranges these images in a way to easily create this optical illusion. There have been many variations on this kind of device for nearly two centuries.
The stereoscope gained wide adoption as personal entertainment with the invention of the Holmes stereoscope. Oliver Wendell Holmes created – and deliberately did not patent – his device in 1861. According to him: “There was not any wholly new principle involved in its construction, but, it proved so much more convenient than any hand-instrument in use, that it gradually drove them all out of the field, in great measure, at least so far as the Boston market was concerned.”
Early stereograph cards focused primarily on virtual tourism to show landscapes of far-off places, but this was not the only use of them. Dr. John Adamson, a medical doctor, was also a photographer who invented one of many early innovations for developing photos.
Adamson was commissioned to create stereoscope photographs by the University of St. Andrews as they explored these new technologies. He took what may be the first stereographic self-portrait in which he chose to strike an intellectual pose with a book.
The View-Master stereoscope, patented in 1939, uses rotating cardboard disks with the stereo images split across the opposite sides of the disk. With the invention of cheap color photography, its popularity exploded.
Like earlier stereoscopes, it was originally popular as a kind of virtual tourism. It later shifted to become more of a toy, and in 2008, the original company stopped producing tourism reels altogether in favor of the much more popular animated character reels.
Typesetting is the first of seven technologies I’ve explored in Prior Art: analog media manipulation and vintage virtual reality.
“No matter how intellectual a pursuit it becomes, Design is most rewarding when you’re simply making it: setting the type, framing the shot, writing the code.”
Emilio Passi // epassi.co
The earliest words were written by hand: stamped in clay, etched with charcoal, drawn with ink. As scrolls developed into books, stories were collected through the painstaking and time consuming process of transcription. But this was a luxury, and only the wealthy could afford it.
Typesetting enables these stories to be composed by arranging pieces of type: physical stamps of letters and symbols that make up written language. This not only enables faster and cheaper reproduction of text, but also a consistent appearance. Instead of bearing the mark of the scribe, these printed materials now bear the distinctive look of a font (the design of those letters themselves). Print shops keep large wooden shelves with hundreds (or thousands) of pieces of type for a range of fonts and sizes.
Letterpress machines create the means of adding ink to a set of letters and transferring it to a piece of paper. The letter stamps are arranged into a tight block to preserve the format. This block is called a “lock up” because it is tightened by hand with a key to keep the pieces from moving around. Ink is spread onto one of the forward cylinders, and a piece of paper is aligned with the rst cylinder to begin. With a turn of a crank, the cylinders roll out to spread ink on the lock up, and roll the paper across it to create an inked impression.
The first system of movable type was invented in the 11th century by Bi Sheng in China. He shaped clay into pieces representing hundreds of Chinese glyphs which he baked into a ceramic material. This material, a fine porcelain, was sturdy enough for the rigors of printing.
There are a few ideas about why this origin of type is less well known. As a commoner, Bi Sheng’s history was not recorded. We only know of his invention through a book printed at the time. The sheer number of glyphs for the Chinese language also made the process of creating a font onerous. Centuries later, when Johannes Gutenberg introduced mechanical movable type to the Western world, he had a much smaller glyph set to reproduce – a boon for mass production.
Johannes Gutenberg combined a number of innovations for movable type, oil-based ink, and adjustable molds to enable mass production of printed material. Since the printed result would contain a reverse image of what was laid out, a skilled typesetter would need to be able to read the text backwards (or use a mirror) to lay it out properly.
Gutenberg saw great potential in this mass production for the creation of Bibles, and is best known for his high-quality Gutenberg Bible. He spoke of these advancements here: “Let us break the seal which seals up holy things and give wings to Truth in order that she may win every soul that comes into the world by her word no longer written at great expense by hands easily palsied, but multiplied like the wind by an untiring machine.”
My first solo show, Prior Art, is now up at Kaleid Gallery in downtown San José from now ’til November 25th. The theme of the show is “analog media manipulation and vintage virtual reality.” I’ll be posting the stories about the art in the show every Monday, Wednesday, and Friday for the next few weeks. I’ve been working on this project (the theme, the art, the book) for most of the year and it’s great to see it all together. Thanks to everyone who made it out to the reception, and if you haven’t seen it yet definitely check it out while it’s all up together!
Here’s more details about the art in the seven themes of the show: